Vertex Labs Acquired Digimental Studio For $12M To Expand Fashionverse
The purchase completes Vertex Labs’ offering as the world’s premier supplier of Web3 and AI infrastructure and is a watershed moment in the global metaverse sector.
Vertex Laboratories will launch a staking program for members of its HAPE community. CMP tokens are also incorporated into the HAPE native ecosystem, allowing holders to utilize them to buy on-chain digital clothes in the HAPE marketplace.
HAPE will continue to create new alliances with fashion, lifestyle, and luxury companies, providing them with unique access and infrastructure assistance inside the Web3 sector, building on its collaborations with Italian fashion behemoth Diesel, and renowned global lifestyle brand, Jagermeister.
By its integration into Vertex’s 3D metaverse platform, LightCycle, the common ambition is for HAPE to become the go-to destination inside the fashionverse and a home for its community members. LightCycle will be created and developed by Digimental.
According to reports, Digimental Studio was founded in 2011 and would release the PFP series HAPE PRIME in 2022. The series has a total of 8,192 NFTs and smashed NFT-release records by attracting 450,000+ worldwide community members to its HAPE Discord channel, with resale transactions on OpenSea surpassing $20,000 per HAPE.
HAPE went on to collaborate with Italian fashion giant Diesel earlier this year to launch a co-created, limited edition NFT collection, offering exclusive physical and digital rewards; the collaboration forms part of HAPE’s larger commitment to innovate alongside brands, bridging the gap between Web2 and Web3. The design team created HAPE PRIME using 3D modeling technology, including several typical street characteristics.
Vertex’s Founder and CEO, Ander Tsui, stated:
“Web3 is nothing without content. We have developed the world’s first blockchain dedicated to metaverse development and now, by adding Digimental to our stable – together we can truly push the boundaries of the digital world, providing the infrastructure for the future of fashion and entertainment. HAPE’s community is paramount in our growth strategy and we’re excited that, through tokenisation and our soon-to-launch staking programme, HAPE and CMP token holders will reap the rewards.”
The merger expands on Vertex Labs’ strategic alliance with HAPE, which was developed to supercharge HAPE’s ecosystem by providing a critical infrastructure layer for Web3 applications and integrating tokenomics.
The Caduceus metaverse protocol is modular and simple to implement, with up to 100,000 transactions per second, incredibly cheap gas costs, and EVM compatibility. This implies that developers may take use of its decentralized real-time edge rendering and AI computation for migration, immersion, and streaming.
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